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SEO Marketing

One of the biggest advantages of SEO is that it's an inbound marketing strategy. Unlike traditional outbound advertising channels, which involve reaching out to consumers whether they want to hear from you or not, inbound methods center on making it easy for your audience to find you when they want information on your particular type of product or service. For starters, SEO stands for search engine optimization, and it's the process of improving a website in ways that help it rank in search results when users search for specific words and phrases. If you're not sure why this matters, just think about how you normally find the information you need during your everyday life. If you're like most people, you'd reach for your smartphone or sit down at your computer and type a simple phrase into Google. You'd then scroll through the results and click the one that seemed best suited to your needs. They used SEO to help Google understand what their content is about.

SEO Marketing

One of the biggest advantages of SEO is that it's an inbound marketing strategy. Unlike traditional “outbound” advertising channels, which involve reaching out to consumers whether they want to hear from you or not, inbound methods center on making it easy for your audience to find you when they want information on your particular type of product or service. For starters, SEO stands for search engine optimization, and it's the process of improving a website in ways that help it rank in search results when users search for specific words and phrases. If you're not sure why this matters, just think about how you normally find the information you need during your everyday life. If you're like most people, you'd reach for your smartphone or sit down at your computer and type a simple phrase into Google. You'd then scroll through the results and click the one that seemed best suited to your needs. They used SEO to help Google understand what their content is about.

Email Marketing

Email marketing is a tool for small business owners to reach current and potential customers and choosing the right application can help a company attract more sales. The features in an email marketing application can create opportunities to find new leads and convert them into customers.

Text Marketing

Did you know the average American checks their phone every 12 minutes? That's nearly 80 times per day. What does that mean for text message open rates? A pretty noteworthy number: 98%. The point? People are constantly checking their phones, and their phones are always nearby. Plus, open rates for texts greatly surpass email open rates, which hover around 20%. As digital marketers and an Iowa web development company, we talk about mobile SEO, responsive website design and even social apps like Facebook Messenger, but one of the most underutilized tools in the marketing tool belt is still text message marketing. Text message marketing - or SMS marketing - is the act of sending coupons, special deals, announcements, current events and other information to your customers via text message. In short, SMS marketing is simply a quicker, easier and direct way of reaching your customer. The convenience of receiving deal alerts or exclusive promotions directly to our phones makes for super easy lunch decisions! Not only is Chipotle speaking directly to us, their customers, at the exact moment we could make a decision or make a purchase, but they're also engaging with us on a personal level.

Video Marketing

Excellent Return on Investment (ROI) Video marketing isn't just about intangible benefits. ... By adding an explainer video to your landing page, you can increase sales (as much as 80% according to some studies). Video marketing accomplishes all the work that traditional marketing does, but it amplifies the effects. Humans are visual creatures, and we can't help but be drawn to moving images, whether they show a cat jumping into a box or a service that a business provides.

EDDM Direct Mail Marketing

Instead of spending time researching every address or prospect, you can save time and money to focus on your marketing campaign, customer service, and sales. The USPS provides businesses with competitive rates for Every Door Direct Mail printing, so the return on investment (ROI) is good. Every Door Direct Mail works by allowing businesses to focus on their print marketing and content while the postal service handles distribution. Instead of spending time researching every address or prospect, you can save time and money to focus on your marketing campaign, customer service, and sales. The USPS provides businesses with competitive rates for Every Door Direct Mail printing, so the return on investment (ROI) is good. Small to medium-sized businesses in the area can reach customers in specific areas related to their business by using the mail delivery route information supplied through this program instead of specific addresses printed on each EDDM postcard to distribute. Companies like auto repair shops, carpet cleaners, landscapers, chiropractors, salons, and spas benefit from Every Door Direct Mail advertising. The following list briefly explains some of the features of EDDM. Here are some ways this program works to build your business and gain you leads: Target customers: You can saturate neighborhoods with your ads, and your mailing goes straight into the hands of prospects. Get more bang for your buck: Through EDDM you can include coupons, event calendars, menus, store maps, and more in order to bring customers to your door. Flexibility: EDDM offers a range of sizes, which makes it ideal for any types of content, from a short sales announcement to a detailed product story. Options: You can choose from a variety of formats such as calendars, maps, or other promotional materials.

Street Team/Door Hanger Marketing

For many businesses, door hanger marketing offers great benefits. It is an often ignored direct-marketing medium, but it really shouldn't be. Door hangers are impossible to ignore, so they are automatically set apart from other junk mail. Door hangers are cost-efficient and easy to distribute, which makes them a must for your company's marketing strategy. When creating door hanger advertisements, take into account your target audience. Today's customers tend to be rushed for time, so be sure to stay concise and to the point with your door hanger. By utilizing an effective design for your door hanger, you'll be sure to catch your customers' attention. By using bold headlines and including your contact information, you'll increase the likelihood that you'll receive a response. Email Marketing Email marketing is a tool for small business owners to reach current and potential customers and choosing the right application can help a company attract more sales. The features in an email marketing application can create opportunities to find new leads and convert them into customers.

Text Marketing

Did you know the average American checks their phone every 12 minutes? That's nearly 80 times per day. What does that mean for text message open rates? A pretty noteworthy number: 98%. The point? People are constantly checking their phones, and their phones are always nearby. Plus, open rates for texts greatly surpass email open rates, which hover around 20%. As digital marketers and an Iowa web development company, we talk about mobile SEO, responsive website design and even social apps like Facebook Messenger, but one of the most underutilized tools in the marketing tool belt is still text message marketing. Text message marketing - or SMS marketing - is the act of sending coupons, special deals, announcements, current events and other information to your customers via text message. In short, SMS marketing is simply a quicker, easier and direct way of reaching your customer. The convenience of receiving deal alerts or exclusive promotions directly to our phones makes for super easy lunch decisions! Not only is Chipotle speaking directly to us, their customers, at the exact moment we could make a decision or make a purchase, but they're also engaging with us on a personal level.

Video Marketing

Excellent Return on Investment (ROI) Video marketing isn't just about intangible benefits. ... By adding an explainer video to your landing page, you can increase sales (as much as 80% according to some studies). Video marketing accomplishes all the work that traditional marketing does, but it amplifies the effects. Humans are visual creatures, and we can't help but be drawn to moving images, whether they show a cat jumping into a box or a service that a business provides. EDDM Direct Mail Marketing Instead of spending time researching every address or prospect, you can save time and money to focus on your marketing campaign, customer service, and sales. The USPS provides businesses with competitive rates for Every Door Direct Mail printing, so the return on investment (ROI) is good. Every Door Direct Mail works by allowing businesses to focus on their print marketing and content while the postal service handles distribution. Instead of spending time researching every address or prospect, you can save time and money to focus on your marketing campaign, customer service, and sales. The USPS provides businesses with competitive rates for Every Door Direct Mail printing, so the return on investment (ROI) is good. Small to medium-sized businesses in the area can reach customers in specific areas related to their business by using the mail delivery route information supplied through this program instead of specific addresses printed on each EDDM postcard to distribute. Companies like auto repair shops, carpet cleaners, landscapers, chiropractors, salons, and spas benefit from Every Door Direct Mail advertising. The following list briefly explains some of the features of EDDM. Here are some ways this program works to build your business and gain you leads: Target customers: You can saturate neighborhoods with your ads, and your mailing goes straight into the hands of prospects. Get more bang for your buck: Through EDDM you can include coupons, event calendars, menus, store maps, and more in order to bring customers to your door. Flexibility: EDDM offers a range of sizes, which makes it ideal for any types of content, from a short sales announcement to a detailed product story. Options: You can choose from a variety of formats such as calendars, maps, or other promotional materials.

Street Team/Door Hanger Marketing

For many businesses, door hanger marketing offers great benefits. It is an often ignored direct-marketing medium, but it really shouldn't be. Door hangers are impossible to ignore, so they are automatically set apart from other junk mail. Door hangers are cost-efficient and easy to distribute, which makes them a must for your company's marketing strategy. When creating door hanger advertisements, take into account your target audience. Today's customers tend to be rushed for time, so be sure to stay concise and to the point with your door hanger. By utilizing an effective design for your door hanger, you'll be sure to catch your customers' attention. By using bold headlines and including your contact information, you'll increase the likelihood that you'll receive a response.